The feeling you get when your presentation is good as far as the content goes, but it’s somehow not very convincing.
Why is that, you think: the individual elements of the presentation don’t match, each slide looks different, and some slides have obviously been reused from other presentations.
The long and short of it is: the presentation doesn’t have a cohesive look.
We tend to rely on norm and ‘packaging’ in order to steer more easily through the information maze. Would you buy a perfectly good product sitting on a supermarket shelf but in a crumpled packet?
Believe it or not but the same applies to our presentations. A presentation with a cohesive look comes across as being professional and trustworthy.
To be able to achieve this, you need to consider four important points:
1) Following the basics to achieve a cohesive look
- Make sure that each slide is based on the same layout grid
- Title and content should always be in the same place
- Footer, sources and comments such as ‘copyright’ or ‘confidential’
If the basics are not followed you tend to see various elements jump around when you move from one slide to the next.
This can be very easily achieved in practice with the consistent use of placeholder and design layouts.
2) Consistent Colors and Fonts
- Strictly follow the corporate design guidelines
- Preferably use the design colors from the top row for all elements or when you are coloring shapes, frames, graphics or text
- Color composition can have a powerful effect on the observer
A consistent color design not only gives the observer a more professional impression, but also increases your company’s brand recognition
- Make sure you always use the company font(s)
- Don’t apply too many different font styles (bold, italic, underlined)
- Highlighting is fine, as long as this is part of the corporate design guidelines
Tip: Add-ons that have powerful Corporate Design Check functions can be created to assist in automatically checking and correcting formatting that does not match your corporate design.
3) Conveying your message with an image where possible
Images can convey your messages very effectively, but should also reflect your company’s identity
Follow the corporate design manual or brand guidelines on how to use images
Brand guidelines also tell you which type of image to choose (e.g. icon or stock photo )
Your company may also have a central image repository that you can use
You can also find images from picture collections online
For pictures that you use, make sure you obtain the appropriate licenses and that you adhere to the guidelines mentioned above.
4) Making images/slides move with transitions and animations
Slide transitions and rotating elements are a thing of the past
The time has come for consistent, understated slide transitions make a good general impression Distractions from the content are no longer preferred
Animations are mostly used for explaining complex process flows, step by step, but have since long been discarded as mere attention grabbers
By the way, we at GrafixPoint have all the tools and knowledge to help you create consistent presentations that comply with your corporate design.
Authored by Harry, CEO & Co-Founder at Talkgrafix.